Since the Lasnier family began in pomiculture in 1927, their long history has been punctuated with several successes. It’s a big family; a line of bold entrepreneurs alongside a passionate and competent team that builds on the family’s creativity, authenticity, and know-how. Because of the family’s desire to respect and elevate the apple as well as the careful attention with which they serve their customers, the company has been able to evolve and distinguish itself. In fact, they were the first cidery in Quebec to launch a hops and rosé cider made from Dolgo crabapples in addition to an iced cider from a variety of yellow flesh apples. At the 2016 GLINTCAP competition, the company’s cid rosé earned the title “Best Cider in North America.” Taking risks in order to push the cider industry forward is in the company’s DNA.
For their 90th anniversary, the company has enlisted the strategic marketing agency Lg2 to review the company’s brand strategy.
“The company is at an important point in its existence where it must redefine and refocus itself in order to become more relevant and inspiring and ensure its continued growth and sustainability,” explains Pénélope Fournier, Partner and Vice-President at Lg2. “The time has come to position the company on the national and even international scale so that Vergers de la Colline products become the number one choice for consumers,” she adds.
“The time has passed when Les Vergers de la Colline was simply a destination for picking and buying apples. Because we know that cider works will be our driving force, we have to look ahead and make sure that each of our actions moves us in this direction, “ said Marc-Antoine Lasnier, 4th generation Lasnier and president of the company since 2015. “We are at that point. After much reflection and in the interest of preserving the future of our company, we are proudly becoming Cidery Milton,” said Michel Lasnier, president of the company from 1987 to 2015.
The company has recently started exporting its ciders to Spain, a market already well established in the cider industry. According to Cidery Milton, what pushes buyers towards their products is the inventive nature of its content. The packaging will also spark the consumer’s interest. In order to clearly advertise their offerings, the company is beginning by reviewing their Cid brand image.
“The complete overhaul of our packaging is expected within the next three years, which will total investments of nearly $500,000. Our goal is to reach sales of 1 million bottles within three years,” concludes Marc-Antoine Lasnier.
“It is clear that Cidery Milton has become the gold standard for cider in Quebec, Canada, and North America at large” says Pénélope Fournier. The company is very proud of these changes and is confident that it will take the Quebec cider industry to the next level.